How to make a quality game video

Apr
15

We continue our series of "How to" articles. This time we will share our experience on creation of the so-called promotional videos or game trailers.

To begin with, let’s dive into theory to explain the type of video we’ re going to discuss. There are several types of trailers, differing in content, length and purpose of use.
 
Trailer types:
1.  Teaser.
This type of videos is made available long before the product release and is used to create a fuss around game drawing the public’s attention.
2. App store video.
You’ll only have 30 seconds to show the very best of your game’s features to your potential players. The number of future installs greatly depends on how good you’re at handling this. Our article is exactly about this type of promo videos.
3. Video to return users.
Users easily forget about games. Use trailers to remind them about your game from time to time. Make sure to demonstrate only advanced and highly appealling levels.
4.  Advertising video.
This type of video is used in marketing campaigns. Here our goal is to “talk” user into installing your game, but the means are slightly different. This video doesn’t have to show all the features, the main requirement is it should combine the most vivid and interesting moments of game, being very informative at the same time.
 
Your new game rocks and it’s time for the world to know about it. You have the final version of icon, a dozen of cool screenshots, bright catchy banners and now it’s time to make a promotional video.
  
1. Make every second count.
The standard length for an app store video is 30 seconds. Every second is important, so spend it wisely.
1.1 Logo intro. It can contain a game logo and/or the developer’s logo (up to 5 seconds)
1.2 Show a few seconds of gameplay so that the player can figure out what your game is about (up to 3 seconds)
1.3 Then comes the plot: vivid characters, antagonists, etc. The motto is "the more spectacular, the better." It’s essential to show the conflict which turns an ordinary casual game into exciting fairy-tale with plot, meaning, characters and goals.
1.4 Don’t forget about the call-to-action. Come up with something like "Play now on Facebook and iOS!"
 
 2. Text
Text is actually quite helpful when you need to accentuate certain points. Make sure to apply different styles for your text, you don't want your game to look like a Word document. Don’t write too much, avoid colloquial phrases and watch your grammar.
 
3. Voiceover
Let's not forget that there are other types of content except visual. A voice-actor recorded soundtrack is a proven way to tie all things together. Having analyzed trailers of many top casual games, we can tell that sounds are definitely a priority. And by the way it's not that expensive.
 
4. Music theme
Pick the best track you have in your game and make sure it is in harmony with what’s happening in the video. Ill-chose music theme will create a dissonance and scare off users.
 
5. Outsourcing vs DIY
Should you make the trailer yourself or let professionals handle it? It depends on your skills, budget and your desire. If you decide to make it yourself, be aware that you should have an open mind. Show your final video to friends and colleagues and let them criticize you. If you are ready to hand this work over to a team of professionals, don’t throw your money away - describe every little piece of video in minute detail.  
 
6. Be creative!
The last tip from us is the one no entertainment industry would ever live without: try different things, experiment, add something unique from your game and BE CREATIVE!
 
 
 

Posted by Renatus on April 15, 2016