Mobile Marketing Tips: How To Market Your Android App


The slogan behind Android conveys the idea that can be successfully applied to shaping an app’s marketing strategy. Be together, not the same - reach out to your potential customers on a global scale, but at an individual level.

Getting new installs for your app is not the core purpose of marketing. What you really want is to grab the attention and convince user that this is the app he likes and needs to use. Having this sort of impact on users’ minds can be easier to establish by addressing them on a personal level.

You are what your OS is

It’s hard to deny that mobile device has become a kind of “mini-me” for every one of us - a crude digital version of one’s personality that can tell about your favorite things, hobbies, and personal qualities. Even OS can reveal extra something about your own self - a fact proven by various psychological studies.

They revealed that Android phone owners score more points on the scale of honesty and humility, and they are also more introverted than iPhone users, who’re the extroverts focused on high status. What about gender? Surveys showed that if you own an Android phone you’re most likely a man, as women are twice more likely to buy an iPhone. Surprisingly but dating and relationship patterns also also a reflection of the mobile operating system you’re using. Android fans are more inclined to online dating than iOS users (72% vs. 58%), who’d rather find a date in their workplace.

How you can use this information: adjust the message you’re going to deliver based on the psychological portrait of users. Appeal to Android users’ friendlier being with a more casual message; get the attention of iPhone owners by calling out to their prestige-loving nature. And for a dating app, you might need to re-build your strategy shifting focus to Android platform.

Just personalize it

Numerous surveys show that users tolerate ads when they’re personalized. An ad that is relevant to the needs and likings of a user is no longer “obtrusive” or “annoying” (at least in 71% cases, according to Adlucent). To tailor and deliver a personalized advertising content, companies use a wealth of data about users, such as demographics, screen size, OS, and many others.
As a result, Android user gets a message that differs from the one shown to iOS audience. For example, the download button looks Android-like, and the creatives are adjusted to his personal preferences. This strategy is reported to increase downloads and conversion, as well as boost engagement.

One of the personalizing solutions is offered by Liftoff. Dynamic Ads are ads automatically crafted from brand’s assets and delivered to target audience. The system is designed to increase engagement after install by serving ads that are most relevant to customer.   

Find a way to personalize your ads and try them for your next Android marketing campaign!  
Posted by Renatus on February 19, 2018