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How can one measure entertainment of mobile app? Especially, when he is a developer who is blindly in love with his creation. At this point, the analytics steps in with its crucial metric showing how engaged your users are with an app -- the ‘retention rate’. From this value you’ll know the number of users who return to the app and remain active over a longer period. For those who deleted or simply stopped using an app there’s another metric called ‘churn rate’. Both are defined by a certain time frame (30 days, 60 days, etc.). ...