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2018 Year Predictions: Mobile Advertising

2017 year has just passed the baton to 2018th, and it’s a good time to tell our thoughts on how mobile advertising is going to evolve over the next 365 days.

New App Store’s Daily Featuring: For Gain or In Vain?

Apple’s App Store has long been criticized for its non-perfect search algorithms that made it hard for developers to improve their app’s visibility. Over the past few years Apple team made their search engine “smarter”, and the arrival of iOS 11 marked another victory in the battle against troubled discovery of apps and lack of organic traffic.

Paid Installs or Organic Installs: What Is Best For Your Game?

In the world where mobile app charts are dominated by a few big brands “stealing” a whopping 86% of all downloads made in stores, user acquisition has become a single available path that can lead small free-to-play game developers up and beyond a few thousand installs.

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