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Retention And Churn Rate: The Measure Of Entertainment

How can one measure entertainment of mobile app? Especially, when he is a developer who is blindly in love with his creation. At this point, the analytics steps in with its crucial metric showing how engaged your users are with an app -- the ‘retention rate’. From this value you’ll know the number of users who return to the app and remain active over a longer period. For those who deleted or simply stopped using an app there’s another metric called ‘churn rate’. Both are defined by a certain time frame (30 days, 60 days, etc.).

MOBILE MONETIZATION: WHY WATCHING ADS?

What thing do people hate most of all about digital space, TV, web, games, etc.? Ads! Yes... and no. Over the last few years since introduction of the incentivized advertising into games the state of things changed radically, as rewarded video ads began to generate more revenue and convert more users than IAPs.

RENATUS BRINGS FIRST GAME by PUZZLE DREAMS to VIBER

One of the match-3 games developed by Puzzle Dreams, a studio Renatus has partnered with, recently made its way to the messaging app Viber. The Viber version of Bits of Sweets game is called VIBER SWEETS, and it’s got some cool new features you’re going to like.

Meet Renatus

Meeting with Renatus Media, LLC - games publishing company at DevGAMM Moscow 2017, 2017-05-18
2017-05-18
117
DevGAMM Moscow 2017
Moscow, Russia
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