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Paid Installs or Organic Installs: What Is Best For Your Game?

In the world where mobile app charts are dominated by a few big brands “stealing” a whopping 86% of all downloads made in stores, user acquisition has become a single available path that can lead small free-to-play game developers up and beyond a few thousand installs.

The Five Do’s Of Mobile In-Game Marketing

Mobile games industry is a battlefield in all ways. With the first battle won - a battle for user’s attention and downloads - comes the understanding there’s a whole war yet to come. To win this war and monetize players, marketing teams need to choose the right tactics, keeping in mind a totality of different factors: player types, player spend patterns, gameplay, etc.

A Guide To Measuring Your Facebook Marketing Campaigns

The latest data on Facebook’s earnings speak for itself: mobile advertising accounts for a lion’s share of the social network revenue (87% to be precise), totaling $8.1 billion in Q2 2017. No wonder, Facebook’s been the gold mine for advertisers and is now a #1 media source in mobile advertising around the world, according to AppsFlyer Performance Index.

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